Monthly

$6.99 / month

Billed monthly

Subscribe

Annual

$49.99 / year

Billed annually

Subscribe

Exclusive Benefits

---

Weekly Newsletter
​

New findings from our original studies, conducted by our Harvard-trained team.
​

Full Website Access
​

Access to our database of original research studies, with hundreds of findings.​
​

Free Studies

A curated sample of our research

Big Words

Does using big words make you seem smarter? Or does it just make you seem stuck up? We put it to the test in an novel experiment with 400 people.

Bulleted Lists & Memory

How can you make your writing more memorable? Whether it's an important email, presentation, or grocery list, you want your readers to remember what you wrote. Is a bulleted list the silver bullet?

Coffee: Black vs. Milk

Most U.S. adults drink coffee. So much, in fact, that the science of coffee is percolating. But what about the psychology? In this experiment, we tested whether drinking coffee black or with milk affects how warm and competent we seem to our colleagues.

Emoji Use

Across social media, emails, and other digital mediums, people are using emojis more than ever before. But how does it affect your image? Do contexts or reader differences matter? We conducted a randomized experiment with 1,200 people to find out.

Typos

We all make mistakes, especially when writing or typing. But making it a habit may affect your image. According to our workplace research study, typos in emails significantly affect how smart, likable, and trustworthy you seem.