Art-ificial Intelligence

AI tools have advanced into the creative domain. It's now possible to generate works of art using little more than an algorithm. But do viewers consider machine-generated works to be truly "art"? We put it to the test in a head-to-head experiment.

ChatGPT Disclosure

Content creators are covertly using generative AI to produce written content. But disclosure regulation is on the horizon. In this experiment with 1,200 readers, we tested how crediting ChatGPT affects perceptions of the information and the content creator.

ChatGPT - Research Review

We conducted a review of current research on generative AI tools, evaluating the benefits and drawbacks for users and society. The article examines ChatGPT's effects on outcomes like productivity, writing quality, and creativity, as well as ethical concerns. 

Crypto Conversations

Cryptocurrency has many outspoken fans. It also has many outspoken critics. Does conversing about crypto amongst your colleagues affect your image? In this workplace conversation experiment we pitted crypto talk against traditional investing to find out.

Emoji Use

Across social media, emails, and other digital mediums, people are using emojis more than ever before. But how does it affect your image? Do contexts or reader differences matter? We conducted a randomized experiment with 1,200 people to investigate.

Green Texts: Android vs. iPhone

Pop culture suggests that "green texts" from non-Apple smartphones draw the ire of iPhone users. But do they really? We ran an experiment with 133 iPhone users and 261 Android OS users to test whether those green texts actually hurt the sender's image.

Mac vs. PC Sophistication

Apple has spent decades building its brand through sleek, innovative product designs for which customers pay top-dollar. Psychology says such branding can affect how we think about ourselves. Can it also affect how others perceive us? We put it to the test with a head-to-head Mac vs. PC experiment measuring perceptions of users' sophistication.

Phone Call Anxiety

A lot of people hate phone calls, particularly spam calls. Young people even claim that they can trigger anxiety. The results of an experiment with 400 people suggest there may be some validity to these claims.

Texting Back-to-Back

When text messaging, do you prefer to send a single paragraph or multiple texts, back-to-back? Though it may seem inconsequential, the results of our experiment show that it can affect how your recipients perceive you.

Video Duration

Social media is increasingly taking the form of videos. But as entertaining as this format can be, it's also more time-consuming than simply viewing a photo or line of text. We investigated whether videos of differing lengths spark interest or annoyance.

Wikipedia Trust

Wikipedia, once viewed with skepticism, has materialized into a prolific source of knowledge on a vast array of subjects. But have public perceptions progressed with it? We tested whether Wikipedia has become as trusted as a traditional encyclopedia in an experiment with 805 internet users.

Zoom vs. Metaverse Meetings

Virtual meetings have skyrocketed in recent years, with Zoom and other video conferencing platforms now the standard. But if virtual reality becomes a feasible venue for such meetings, which would people prefer? We put it to the (preliminary) test.