ALL CAPS, Tone, & Memory

Putting words in ALL CAPS can signal importance. However, it can also feel like shouting. Does formatting text in all caps boost memory at the cost of a harsher tone? We used a randomized experiment with 1,200 email readers to find out.

Bold Text, Tone, & Memory

When sending emails, can bolding the key details make them easier to recall? If so, does it make other info less memorable? And how does it affect your perceived tone? We put all of these questions to the test in an email experiment.

Bulleted Lists & Memory

How can you make your writing more memorable? Whether it's an important email, presentation, or grocery list, you want your readers to remember what you wrote. Is a bulleted list the silver bullet?

Something New is Coming!

Check back later for new research on how to make your communications memorable​.