Competence

How smart you seem as a writer or speaker can significantly influence your success. Our research delves into the factors affecting these perceptions, such as word choice, writing style, and nonverbal cues, to help you convey your ideas credibly.

Creativity

Generate ideas that your audience will love. This set of research studies will help you discover how certain writing processes and strategies enhance your creativity, and how various linguistic choices can ignite your audiences' perceptions of novelty, originality, and imaginative thinking.

Emotion

Communication can influence emotions in unimaginable ways. Do phone calls trigger anxiety? Can a simple "thank you," spark joy? We tested these questions and others to understand how you can create powerful connections and impactful messages that resonate deeply with your readers and listeners.

Likability

Though it may sound vain, most of us want to be liked. This research explores how the words we use and the things we do influence people's perceptions of our warmth, friendliness, and overall likability, empowering you to cultivate a positive image, build strong connections, and leave a lasting positive impression.

Memory

Memorable communication is as difficult as it is desired. This set of experiments investigates how we can write and speak in ways that other will remember, from strategies like story-telling to bulleted lists. 

Persuasion

There's a science to effective influence. Our research on persuasion examines how your words, mannerisms, and the contexts in which you use them help sway opinions, change attitudes, and achieve desired outcomes with your audience.