Emoji Use

Across social media, emails, and other digital mediums, people are using emojis more than ever before. But how does it affect your image? Do contexts or reader differences matter? We conducted a randomized experiment with 1,200 people to investigate.

Facebook vs. Instagram - User Likability

Facebook and Instagram are two of the most popular social media platforms. And while we may concern ourselves with the posts and images on these platforms, we know little about how being a user of either Facebook or Instagram affects our personal image outside these platforms. Are we liked? Or are we judged?

"I" Sentences

Starting each sentence with the word "I" is conventionally discouraged. Some think it can make you look self-centered, cold, or unoriginal. But in a randomized experiment with 1,200 email readers and social media post viewers, we find different results.

Messaging Back-to-Back vs. Paragraph

When sending messages, do you prefer to send multiple back-to-back texts or just one paragraph? Though it may seem inconsequential, the results of our experiment show that it can affect how your recipient perceives you.

Statistics & Persuasion

Can adding a statistic to your social media posts convince others of your claim's validity? We ran experiments across three contexts, measuring audience perceptions of claim believability and claim-maker competence.

TikTok vs. Twitter - User Likability

TikTok and Twitter, two popular yet very different platforms, are both loved and loathed. We wondered if such perceptions spill over to their users. Does using either draw the ire of others? A 400-person study tested how using TikTok vs. Twitter affects one's image.

Video Duration

Social media is increasingly taking the form of videos. But as entertaining as this format can be, it's also more time-consuming than simply viewing a photo or line of text. We investigated whether videos of differing lengths spark interest or annoyance.

Zoom vs. Metaverse Meetings

Virtual meetings have skyrocketed in recent years, with Zoom and other video conferencing platforms now the standard. But if virtual reality becomes a feasible venue for such meetings, which would people prefer? We put it to the (preliminary) test.