Beer: (Not) Drinking with Colleagues

Grabbing a drink with coworkers is a common way to let off steam. But those who forgo alcohol may wonder if it dulls their image. In this experiment, we tested whether opting for a non-alcoholic drink affects how fun and likable you seem. 

"I" Sentences

Starting each sentence with the word "I" is conventionally discouraged. Some think it can make you look self-centered, cold, or unoriginal. But in a randomized experiment with 1,200 email readers and social media post viewers, we find different results.

Opposites Attract? Brains vs. Brawn

In this special edition study on dating, we test whether tailoring your dating profile to showcase the brainy or brawny side of you makes you more desirable. Do opposites attract? Or do birds of feather flock together?

A Simple "Thank You"

Expressions of gratitude can strengthen relationships. But we often conflate gratitude with simply remembering to say "thank you." Is this enough to increase the happiness of the other party? We put it to the test in an experiment with 400 people.

Texting Back-to-Back

Texting and messaging apps are great ways to stay in touch with someone. But do you send back-to-back texts or a single paragraph? Though it may seem trivial, the results of our experiment show that it can affect how your recipient perceives you.

Volunteering & Dating

Volunteering isn't just for resume building anymore. Many people now list it as an activity on their dating profiles. But does it really help you land a date?