Art-ificial Intelligence

AI tools have advanced into the creative domain. It's now possible to generate creative works using little more than an algorithm. But do viewers consider machine-generated works to be truly as "creative" as human works? We put it to the test in a head-to-head experiment, attributing a creative artwork to either a human or an AI.

ChatGPT - Disclosing You Used It

Content creators are covertly using generative AI to produce written content. But disclosure regulation is on the horizon. In this experiment with 1,200 readers, we tested how crediting ChatGPT affects perceptions of the information and the content creator.

ChatGPT - Research Review

We conducted a review of current research on generative AI tools, evaluating the benefits and drawbacks for users and society. The article examines ChatGPT's effects on outcomes like productivity, writing quality, and creativity, as well as ethical concerns. 

Serif vs. Sans Serif Fonts

Serif fonts, with their decorative tapers, have historically been used in print media to help readers distinguish between letters. But in the digital age, sans serif fonts may be no less readable nor visually appealing, according to our 1,200-person email study. We also tested whether serif fonts make the writer seem more creative.

Something New is Coming!

Please check back later for new research on creative writing.