Bulleted Lists & Memory

How can you make your teaching and presentations more memorable? We tested whether drawing attention to key details by formatting them as bulleted lists increases recall of those key details. Our experiment with 400 online participants suggests it does.

ChatGPT - Research Review

We conducted a review of current research on generative AI tools, evaluating the benefits and drawbacks for users and society. The article examines ChatGPT's effects on outcomes like productivity, writing quality, and creativity, as well as ethical concerns. 

Old vs. New Research

Academic research takes years to publish. Some are even questioning whether the findings are still relevant by the time they're in print. In this study, we tested the public's perceptions of the longevity of research believability by framing a finding as published either 2 years ago or 22 years ago, then measuring perceived credibility.

Statistics & Persuasion

Can adding a statistic to support your claim convince others of its validity? We ran experiments across three contexts, including politics, business, and a college essay, measuring audience perceptions of claim believability and claim-maker competence.

Video Duration

Social media is increasingly taking the form of videos. But as entertaining as this format can be, it's also more time-consuming than simply viewing a photo or line of text. We investigated whether videos of differing lengths spark interest or annoyance.

Wikipedia Trust

Wikipedia, once viewed with skepticism, has materialized into a prolific source of knowledge on a vast array of subjects. But have public perceptions progressed with it? We tested whether Wikipedia has become as trusted as a traditional encyclopedia in an experiment with 805 internet users.

Zoom vs. Metaverse Meetings

Virtual meetings have skyrocketed in recent years, with Zoom and other video conferencing platforms now the standard. But if virtual reality becomes a feasible venue for such meetings, which would people prefer? We put it to the (preliminary) test.